Bard is a huge initiation champion. His teamfighting and laning is hard to match. He can play passively or aggro. His heals do a a lot versus poke matchups and his playmaking ability with his stuns and Magical Journey makes him unpredictable. His ultimate is playmaking machine and can work in many ways. Try not to ruin your games with your ultimate. You can also ult towers to save them or prevent them attacking your allies.