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Pros and Cons

←Ability Details→

Blaze

Blaze is an amazing source of damage that is often underestimated. Poking and waiting out the duration of Blaze can maximize the damage. This passive stays strong all the way to late-game, where Blaze + Liandry's Torment can completely shred the health of tanks with the percent health damage. Do keep in mind that Blaze can and will draw turret aggro to you if an enemy is a Blaze.

Sear

Sear is a rather straightforward spell with a slight twist. If a target is affected by Blaze, then sear will stun that target in addition to dealing damage. Proper execution is quite difficult and requires some practice to get right. Despite the fact that Sear is quite useful in terms of its utility and spammibility, we max it second because its damage doesn't scale as well as Pillar of Flame.

Pillar of flame

Pillar of Flame is Brand's main source of damage and it scales the fastest out of all his abilities. In addition it can be combined with either Sear or Conflagration for a 25% damage boost. We max Pillar of Flame first for its damage potential.

Conflagration

Conflagration is a targeted spell that instantly deals damage and will spread to other targets if the original unit was affected by Blaze. Usually this is used before Pillar of Flame or Sear as initiation but during laning this can also be used to poke people hiding behind minions affected by Blaze. In certain situations when facing mobile champions ( Yasuo) you may want to max this first.

Pyroclasm

Pyroclasm is what really compliments your teamfighting power. Be sure to let loose the Pyroclasm when the enemy team is grouped together. Right after your Pyroclasm cast, you can follow up with Pillar of Flame to deal tons of damage. Use Sear on priority targets like their carries or peel for your ADC.

←Runes→

Summoner Spells

←Masteries→

←Items→

Starting Items
Standard Start	Sustain Start
As a general rule, a Doran's Ring start will work out just fine for most matchups. It provides you a wide range of both offensive and defensive stats, as well as utility. It's gold-per-stat value is unmatched by any other item, but it's downside is that it doesn't scale into lategame because of a lack of upgrades for this item. You should also get 2 Health Potions as sustain to help keep you in lane.	If you're against a difficult matchup, or would like a stronger more aggresive start, Dark Seal is certainly an option. It provides both sustain and some snowball power. It can be risky, as you lose AP if you die with stacks.
Early Goals
Rylai's Crystal Scepter has great synergy with Blaze since your passive burn will extend the duration of the slow. In addition, Rylai's Crystal Scepter is essential to peel from enemies, especially since Brand is particularly immobile and highly susceptible to being targeted. It also provides a strong amount of health and ability power, both strong stats that you can utilize. A second Doran's Ring early can help with mana problems and help slightly tilt the lane in your favor. Fiendish Codex builds into both Frost Queen's Claim and Morellonomicon, both incredibility useful items. Frost Queen's Claim is a designated support item, but the active is amazing for scouting out enemies, chasing, and escaping. In addition, it provides a much needed 10% CDR, which is currently difficult for ability power champions to obtain. In conjunction with Morellonomicon and CDR runes, you can easily achieve 40% CDR.
CDR Options
Standard CDR	Alternative CDR
Despite technically being a support item, Frost Queen's Claim is extremely strong right now. For an incredibly cheap price, you get a wide variety of utility, CDR, mana regen, and ability power. In addition, it generates gold, meaning it's final price is effectively about 1500 gold. When it's lategame and you're full build you can sell this item for an AP item with more damage, but early on it's too good to pass up.	However, the standard build path can be a little slow. Ionian Boots of Lucidity is incredibly cheap and can quickly boost you an extra 10% CDR, but without the mana regen or icy ghosts. If you do take Ionian Boots of Lucidity over Sorcerer's Shoes, you may want to consider Void Staff to compensate for the magic penetration. Blaze doesn't have any ap scaling, so it's damage relies solely on magic penetration.
Core Items
You should always try to get these items. Just these provide a wide range of both offensive, defensive stats, as well as strong utility. Liandry's Torment is a beautiful item, the flat magic penetration will help rip squishies and the percent health damage can shred tanks. It is the "deal with every situation" item, and it even provides health. In addition, the duration is also increased by Blaze.
Final Items
You'll have a variety of options for your final couple items. If you opted for a Ionian Boots of Lucidity over Sorcerer's Shoes, Void Staff can be a good choice. Most of the time you can go for Rabadon's Deathcap for damage. Should the enemy team have a really fed assassin or are just focusing you in general, Zhonya's Hourglass can be very helpful. Luden's Tempest is generally strong utility and damage. Should you have a hard time managing mana, Athene's Unholy Grail or Morellonomicon can be useful.
Final Build
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You don't have to follow this exact build every single game, but generally you might end up with a build like this. This build brings a lot of offensive and defensive stats to the table, as well as utility. Get Elixir of Sorcery before teamfights, and get Oracle Lens if the enemy team has a lot of stealth, or Farsight Alteration if you need to scout (for things like Blitzcrank).

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←Combos→

Standard Combos

These are the staple spell combinations you should always be able to reliably pull off. Mastering these combos are core in achieving kills and winning lane.

Early Game Safe Poke

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This is generally safe long range poke in lane. Between getting a empowered Pillar of Flame and a couple auto attacks, the damage from autoattacks is slightly stronger early game. This is most useful during laning phase, especially if the enemy can be oppressive at closer ranges. (eg: Annie, Fizz, Kassadin)

Basic Spell Rotation

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Use Conflagration and then Sear to stun your opponent, throw in an autoattack, and use pillar of flame while they're still stunned. If your opponent was initially around half health before this combo, a couple more autoattacks and Ignite should be enough to net you a kill. If not, they'll be forced to back, at which point you can push the minion wave into their tower so they lose cs.

Advanced Combos

These spell combinations can be difficult to pull off and you may occasionally fail to execute them properly. No worries, practice makes perfect!

Poke Behind Minions

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Should your opponent be hiding in a minion wave, you can use Conflagration on any minion affected by Blaze to spread Blaze onto them and use Pillar of Flame for amplified damage.

Flashy Plays

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This combo is especially strong if you can pull it off successfully. I wouldn't recommend trying this combo with more than 100 ping. If you can successfully pull it off however, you've managed to stun them from a very long range and if they were half health at the start of the combo, a Pillar of Flame + Pyroclasm + Ignite and a couple of autoattacks should finish them off.

←Brand Support→

Blaze and Spellthief Synergy




The best thing about Brand support is that even a single hit on any of your spells will proc Blaze, consuming ALL of 's gold stacks and burn the enemy for decent damage.

Always Max Sear



Unlike midlane Brand we max Sear because the mana cost doesn't increase with level and the cooldown decreases with level. If we max Sear we can spam it in lane all day long and you only have to hit it once to consume full gold stacks on .

Pyroclasm Efficiency



Brand's Pyroclasm is really out of place in midlane unless the enemy jungler comes to gank. To rectify this, we move botlane, where we get an extra person to keep Pyroclasm bouncing. Dark Horses has kindly provided an video example.

Core Items



Gold generation item and Sightstone are core items on every single support, with Brand being no exception. Following up on these two are Ionian Boots of Lucidity and
Mikael's Blessing. If you've followed the rune setup, you should get a solid 40% cdr and enough mana regen to keep spamming all your abilities for years to come.

Secondary Items



With your secondary items you're free to choose whether to pick more offensive or defensive items to suit your needs. I would usually recommend Liandry's Torment and Rylai's Crystal Scepter to maximize damage output and utility. You are free to interchange these items should the need arise.

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Closing Statement